Credits: BBC         

  • eSports: Biggest Sports you Might not have Heard of
  • “eSPORTS IS PROBABLY GOING TO BE MORE CULTURALLY RELEVANT TO THE NEXT GENERATION OF KIDS THAN ANY OTHER SPORT.”
  • ``eSports: Video Game + Internet + Sports = Here to stay and dominate`` Enough said!
  • eSports is the biggest disruption to hit our industry since the iPhone in 2007 - NewZoo

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What is eSports

eSPORTS IS PROBABLY GOING TO BE MORE CULTURALLY RELEVANT TO THE NEXT GENERATION OF KIDS THAN ANY OTHER SPORT.

eSports (Electronic Sports) is a term used for ORGANIZED VIDEO GAME COMPETITIONS played on PC, Consoles or Smartphones. these competitions can be online and offline.

These games are Multiplayer Online Games, where you form up teams and play. Some examples would be Defense of the Ancients (DOTA2), League of Legends (LoL), CounterStrike, Call of Duty, FIFA, Hearthstone, Starcraft, Vainglory, Clash Royale.

The most common video game genres associated with eSports are Real-time Strategy (RTS), Fighting, First-person Shooter (FPS), Multiplayer Online Battle Arena (MOBA).

These players spend on an average 4-5 Hrs daily playing and competing with each other.

These tournaments are broadcasted Online & on TV with commentary, yea just like you have it in Cricket, FIFA etc.

How Big is eSports

It’s a Spectator Sport now with more than 350 Mn eSports fans in 152 countries that watch these competitions online through various streaming platforms like Twitch.tv, YouTube Gaming, Azubu, Mobcrush. Asia-Pacific will account for 44% growth in the Audience for year 2016.

League of Legends World Championship-2015 Finals was watched online by 36 Mn Unique viewers with peak hitting to 14 Mn. Again beating the last year stats.

Not only there is serge in spectators, the prize pools are setting world records, The International – 6 (TI6) had a whooping prize pool of $ 20.77 Mn. Pro Players are making Millions of Dollars in Salaries. Approximately $ 61 Mn worth of Prize pool was won by players in various eSports championships around the world in 2015.

With efforts of International eSports Federation (IeSF), Olympic Council of Asia (OCA) had included eSports in the Asiad Indoor Games in 2007, where it was a demonstration discipline. Since the 4th Asian Indoor & Martial Arts Games, (Incheon Korea, 2013), eSports has been included as an Official Discipline.

IeSF has already started the process with International Olympic Committee (IOC) to get eSports Recognized. India also has an eSports Federation (eSFI) which is  recognized by IeSF.

In year 2013, the US Government officially recognized eSports as an official sport and granted visas for professional eSports players. eSports players are called Athletes not “nerds” and you get eSports scholorships.

Schools in Sweden are teaching how to excel in these Games ….Woa !

Some Astonishing Facts

Million Fans

Countries

Mn $ Prize Money - 2015

Bn $ Industry by 2018E

Why eSports?

``ONE GAMING ENTHUSIAST INFLUENCE AN AVERAGE OF FOUR PEOPLE'S TECH CHOICES AMONG HIS FRIENDS AND FAMILY.” - Intel Market Research

DESIRABLE DEMOGRAPHIC

16-28 Yrs Early Adaptors
4x Influencers
Innovator & Trendsetter
Open/Fearless for growing & new product ranges.
Active, Social, Outgoing, Communicative Young Digital Native & Technology affine

Smart Global Brands

Smart global brands such as Coca Cola, PepsiCo, HTC, Mastercard, Intel, Samsung, Nissan, Amex, Pizza Hut are already using eSports to engage with this youthful, audience who are a mix of teenagers, students , early career starters working professionals.

Analytics

28% of the Indian Digital Youths get into online gaming once a day as per MTVPlay.in
Indian Gaming Community is pegged more than 132 Mn and is expected to cross 208 Mn by end of 2016.
10 million Indian youths are actively involved in eSports

You & Your Brand

eSports is New Age, Compelling and Attractive and hence an effective way to reach your audience. Our audience is focused, deeply Involved & Emotional; normally don’t consume content via TV or print media, They spends lot of time playing and watching game based content or eSports events and following their favorite players online. While traditional advertising barely reaches them, their brand loyalty is created through their entertainment choices such as Gaming/eSports

Our Services

Our Work

HERE'S A QUICK SNAPSHOT OF THE KIND OF WORK WE HAVE DONE.

About Us

We’re privileged to have found our Passion and to have turned it in to an Enterprise.

What’s life without Passion?

But finding your Passion is another matter altogether. It can be something that comes naturally from within Or it can remain hidden deep down and discovered after a long and difficult journey.

At Indian League Gaming (ILG), we’re privileged to have found our Passion and to have turned it in to an Enterprise. These are early days yet and there are challenges we face, hurdles we cross and victories we achieve. But we know and realize our Passion for eSports which brings that extra Edge to our Work.

We LOVE doing what we DO; For our Community, the Brands we support and Ourselves. Join us as we Create the WORLD of eSports in India, TOGETHER !!

  • Create an Exceptional & Sustainable eSports eco-System in India by raising levels of Professionalism;
  • Build stepping stones to Greater Achievements for Players, Teams, Organizers, Brands, Publishers, and Media.

In specific terms we define our Mission as follows

  • For eSports players
    • eSports as a Career
    • Enable consistent and high quality eSports Opportunities in International and National spaces
    • Nurture the growing community of young and passionate eSports players and enable them to achieve Professional Status
  • For eSports Marketplace
    • Creating a sustainable ecosystem in and around eSports
    • Be pioneers and thought-leaders in this space
  • For Brands
    • Enable access to a Focused and Engaged community of passionate Gamers and eSports Players
    • Make eSports a viable and successful channel that enables outreach and engagement with a Youthful & Wired Audience
    • Ensure that brands who invest in eSports are able to create greater value with custom created Platforms, Events and Experiences

Founded by Lokesh Suji aka dAwesomeNinja, an eSports Evangelist,Hustler & Telecom professional with 18+ yrs of experience, ILG is a result of Lokesh’s own extensive experience and his desire to do something in this space that defines him and has made him the person he is.

Over the years spent playing different types of eSports, and across different formats and categories of games, we found that the vertical is unstructured and needed to be developed along professional lines – much in the same way that other forms of sport are being developed in the country. Our aspiration is to ensure that the category of eSports is created and managed in much the same way as it is in countries like the North America, European Union, South Korea, China.

There are other factors which are now conducive to enable and be supportive of the category. The enormous growth and development in terms of Internet reach, use of smart phones and emergence of a youthful audience seeking entertainment on the go, along with the well known international game publishers who have also started taking India seriously now – are some of the additional factors that are enabling potential for eSports in India. The time is right for this potential to be translated into a seriously successful vertical via focused action.

The ever evolving space spans a wide spectrum – with casual games on mobile devices on one end to evolved games on PC’s and consoles – which are extremely popular with the Indian gaming community currently estimated to be over 132 million users, projected at 208 million by 2016.

Of these there are some 10 million players who are actively involved in eSports

On realizing that the numbers substantiated the volume and value of category potential, the leap of faith was taken by us and ILG was born in March 2014.

Our Team

Brands we have Worked with

KEEP IN TOUCH

Reach out to explore the exciting world of eSports



+91 9250005204

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