On April 5, 2017, The U and its nationally ranked Entertainment Arts & Engineering (EAE) video game development program announced that they are forming the U’s first college-sponsored varsity esports program.  U team will compete in various games and to begin with League of Legends has been identified as the first game, while other games will be announced in due course of time. Esports has had a dramatic rise in popularity in

On October 20, Sony announced its entry into eSports with NBA2K17. They have launched the tournament feature in partnership with ESL for PS4. Gamers will be able to find and participate in competitions organized by ESL, using the PlayStation App or ESL Play to take advantage of interaction features such as Check-in. The first Major Tournament in North America was for NBA 2K17, running from October 27 to November 26, with Major

Its notable that eSports is growing like a wild fire across the world. Interesting thing to note is that it’s also helping established Sports grow. Recently FIFA in their paper “FIFA 2.0: The Vision for the Future”, they not only have made it clear that they will carry on expanding their presence in eSports but also emphasized that they will be setting up a focused group to explore possibilities of

Investments keep flowing in eSports, Not only in the eSports Tech / Platforms / eSports Organizations but in the eSports teams too. Latest is NiP (Ninjas in Pyjamas) a Swedish eSports teamwhich raised $600k with a valuation of ~$12.5 Mn. NiP has successful teams in Counter-Strike: Global Offensive along with DOTA2 & League of Legends and very recently set up a “Overwatch” Squad too. As per company’s recent annual report NiP

So, here is the viewership of Olympics and a comparison with eSports Viewership on Twitch. Do I need to Say More ?

This Infographic says it all, Gaming is Engaging and may be one of the Best Engagement Platforms, hmm that’s Interesting. So now as the CMO of your company you may be already using Video Games as one of the tools to “Advertise” your brand, so what’s New. Did you note that I have intentionally used the word “Advertise” instead of “Engaging your Target Audience”, well here is the reason: You

Answering to the Question !! It has happened ALREADY !!! As NewZoo reported some time back eSports is the biggest disruption to hit our industry since the iPhone in 2007

As I always have said and believed, eSports is getting bigger and better every day I am writing this post while watching a documentary on “World of Tanks and eSports” on Natgeo in India on my TV.  World of Tanks (developed by Wargaming) is a online multiplayer Video Game played on PC/Consoles and is played by more than 70 Mn gamers across the world. Below is the promotional video of this

I am back with the eSports Nuggets for you, it’s been quite a while have not posted anything, was preparing for the 7th World eSports Championship, Korea, organized by International eSports Federation. Over past couple of weeks lot of interesting stuff has happened in eSports World, will be covering all of it in my subsequent posts. And trust me with each passing day eSports is getting better and better !!

So, dAwesomeNinja is back with some updates and OMG moments of eSports only for you ! “eSports will generate $1.8 billion by 2020, according to a recent report, so it’s perhaps no wonder that mainstream media outlets want to get on board”. Update 1: ESPN & eSPORTS ESPN Finally Starting To Realize It Can Be ‘The ESPN Of eSports’- Check out the career section of ESPN, yes they need “an eSports Editor“. Yes,